Here’s what they’ve crammed into each little capsule…
6 berries all packed with antioxidants known to boost the immune system, improve vision and circulation, counteract inflammation without causing internal bleeding, prevent cancer, control diabetes, and help memory and motor skills.
Wolfberry – legendary Chinese longevity berry that emperors used to maintain sexual vitality to keep up with all their concubines. On par with ginseng for antiaging and given credit for helping China’s Olympic swimmers win the gold. In the West, has won the highest rating on the ORAC test of antioxidant levels. Contains nutrients known to help burn fat, build muscle, and lower bad cholesterol.
Blueberry & bilberry (European blueberry) – the “eye berry”, recommended in Europe for eye disorders like macular degeneraion, cataracts, and glaucoma. In World War II, British pilots used bilberry jam to improve their bombing accuracy in night raids. May counteract varicose veins, spider veins, hemorrhoids. Known to be a blood thinner, lower bad cholesterol, and prevent hardening of the arteries. Called the “brain berry” for its ability to reduce memory loss. Shown to protect against ulcers.
Elderberry – used for centuries in European folk medicine for numerous illnesses from arthritis and asthma to colds and constipation. “Research suggests that it inactivates the flu virus…” Andrew Weil, MD
Cranberry – known to inhibit bacteria in the urinary tract and bacteria associated with gum disease and stomach ulcers.
Strawberry – Animal studies are now showing that the pretty strawberry also packs a powerful berry punch, its antioxidants and other nutrients protecting the brain from rusting and slowing down, supporting the eyes and enhancing motor skills.
Camu camu* – an Amazon rainforest cherrylike fruit that has one of the highest recorded amounts of natural Vitamin C. Vitamin C is key to the health of connective tissue – ligaments, tendons, skin, blood vessels and bones, wound healing and tissue repair. Major antioxidant that helps reduce risk of cancer, cardiovascular disease and cataract formation. Camu Camu may counteract depression and herpes. Significant source of potassium, calcium and B vitamins. Combats stress.
Noni – Polynesian favorite for an all around health food, and used in ancient Ayurvedic medicine. Shown to activate serotonin receptors which may alleviate migraines, and address obesity, depression, and Alzheimers.
5 Citrus fruits: orange, lemon and lemon peel, lime, tangerine, and grapefruit – common sources of Vitamin C, folate which helps in producing DNA and RNA, and potassium, an essential mineral for muscle energy and maintaining normal blood pressure. Lemon peel shown to reduce skin cancer.
3 Tropical fruits: mango, papaya and pineapple for digestive enzymes
6 Other fruits: grape, cherry, apricot, apple, pear, and watermelon – common sources of antioxidants, with uplifting effects; plus resveratrol in grapes and lycopene in watermelon
Alpha lipoic acid*, the “universal” antioxidant. It functions in both the fatty and watery regions of the cells. Known to extend the life of other antioxidants, lower blood sugar levels and reduce insulin resistance
Grape seed concentrate* – super antioxidant known for antiinflammatory and antiallergenic effects, strengthening blood vessels, and preventing cancer and gum disease
Turmeric root concentrate* with powerful curcuminoids capable of regenerating damaged liver cells; known to prevent Alzheimers and heart attacks, and fight infections
Milk thistle concentrate* – contains a unique antioxidant (silymarin) for liver support, helping balance cholesterol
Dunaliella salina* – sea veggie with highest levels of beta carotene in mixed carotenoids, providing Vitamin A the top rated antioxidant for longevity.
Lycopene* – antioxidant in tomatoes and watermelon that supports prostate, breast, ovarian and cardiovascular health
Lutein* – antioxidant in berries that supports eye health
Indole 3 carbinol* – antioxidant in cruciferous vegetables shown to prevent cancer and detoxify estrogen
Bioperine®* a standardized extract of black pepper without the irritation. Has also been shown to cause dramatic uptake of important nutrients.
Green tea extract* – also known as cancer protective, can block absorption of bad fats and promote weight loss
Cayenne – also for cleansing and digestion, to support the heart and circulatory system.
Cinnamon (cassia bark) – also known to reduce blood sugar, cholesterol and triglyceride levels.
Clove* – also supports digestion, and can relieve pain
Ginger root* – also known as a digestive and respiratory aid that is antibiotic, antiinflammatory and antioxidant.
to help break down food in the stomach and small intestine, reducing bloating and gas, and to break down killer plaque in arteries and toxic deposits in joints and fatty tissue.
Inulin* – soluble fiber from chicory root, shown to increase flora level, reduce blood fats, and increase calcium and magnesium absorption
Maltodextrin* – soluble fiber from organic brown rice which feeds the flora and does not count as a carb in low carb diets
Friendly flora make the colon come alive, stimulating the immune system, fighting yeast and facilitating the body’s manufacture of B vitamins
Vitamin B12 as methylcobalamin, the most bioavailable form of B12. Called the “longevity vitamin”, it combats fatigue and stress, may promote weight loss and nervous system health. Shown to reduce homocysteine, protecting against heart attacks. Some consider it an aphrodisiac.
Dulse – red sea veggie high in B vitamins, and minerals especially iron and potassium.
Aloe vera gel* – promotes more frequent and softer stools. Antihangover, antacid, antiulcer. Supports the digestive and immune systems.
Coral powder* – Harvested under the environmental protection laws of Okinawa, it replaces used in supplement manufacture to prevent clumping of the powders in the capsule. Mag stearate is a waxy substance that interferes with nutrient assimilation. Coral contributes an abundance of minerals in natural proportions.
* This ingredient is also found in Pop a Green™.
These ingredients were selected primarily because of what research has shown they do for our bodies – make them feel good. While we have no idea what exactly Pop a Purple™ might do for you, it is what a concentrated dose of good nutrition might do. The effects reported by consumers are as diverse as the ingredients.
And no, it’s not the same thing as eating the actual fruits…
No worms or insects
No washing stuff
No cleaning up
No risk of over-ripe or unripe
No schlepping to the store and back