The Founders

Heidi Dulay, Ed.D. M.S. N.C.

The product designer and nutrition fanatic, who created the Extreme Regime Weight Control program (ER) and practices Qigong

She’s stayed fit (dancing) since she was a little girl, but in her early 30′s, she was diagnosed with cervical cancer. That began a still-on-going-quest and love for all things that give and maintain health, especially nutrition.

After spending a week at the Golden Door Spa in the early 80s, she became a total health convert. She won the prize her first week there for losing the most weight in 6 days – 7 pounds. She’s very proud of that even now, 20 years later. (She’s 5’2″ and went from 125 to 118.)

For the last 20 years, she’s been on daily lookout for the latest in nutrition and healing through natural means. She’s gone back to school to earn 3 more nutrition certifications. and has run a busy nutritional consulting practice, including running juice fasts once or twice a year, for almost 15 years. She’s also an accomplished Qigong student and teacher, and delightful flower arranger.

Her entire life is about health, nutrition and fitness, how to keep it and offer it to others so they can fit it into their schedules.

Dr. Heidi eschews Whole Foods organic cheeses made from pasteurized cow’s milk for unpasteurized cheeses made from raw goat or sheep milk – “because they’re easier to digest and the unpasteurized milk and cheeses have all the vitamins, minerals and nutrients that pasteurized cheeses do not have…”

She drives 90 miles twice a month to buy fresh organic eggs, chickens and milk from an Amish family who operate a tiny organic farm. She sleeps with The Omnivore’s Dilemma (book) at night…yes there’s much more…

Pedigrees

• Ed.D. Harvard, Human Development What’s Ed.D? Here
• M.S. in Management, Stanford University
• N.C. Bauman College (in CA)

Currently

Adjunct Professor, Holistic Studies, JFKU, Berkeley, CA. Teaching two Master’s Degree Level courses:

1. Comparative dietary approaches
2. Practicum in Holistic Health: Tibetan Qigong
3. Cooking up new product ideas for health nuts that save time and energy and provides everyday health to anyone who wants it.

Vicki Link, B.S. D.Cert. Y.P. NAMI

The den mother and script doctor for Whole Food Nation affiliates,
who runs every day, at night.

A health and fitness nut for 20 years, Vic runs every day – at night – in the dark and up the hill with her flashlight and two dogs. She’s a hiking lover, and travels to Yosemite each year to backpack for two weeks.

Vic owned a health store for almost 10 years, and ran juice fasts for almost 10 years with Dr. Heidi. She came up with oodles of yummy veggie and fruit juice recipes for the guests. She loves kids and worked as a youth pastor for eight years; plus worked with teenagers in detention another 3 years.

Her greatest and most painful challenge has been one of her children – now a young adult – who was diagnosed with major depression and ADHD. She’s worked so intensely with him over the last 20 years she’s now a certified member of NAMI.

She’s also a closet woo woo – she uses meditation and prayer every day to get her balance and restore her mental strength.

20-year Direct Sales and NM veteran (three companies), she went from a trailer park with a 3 day notice on the door to the top of the company in less than one year (that’s where she met Kim and Heidi).  She was such a stunning success that today, long after she left, her portrait hangs in that 30-year old company’s Hall of Fame.   Kim and Heidi dedicated the book, If My Product’s So Great, How Come I Can’t Sell It? to this gal.

Pedigrees

• B.S. child psychology and theology
• D.C. (diet counselor certification)
• Y.P. (youth pastor)
• NAMI (National Association for the Mentally Ill)

Currently

• Script doctor for hundreds of Kim Klaver’s 3 Scripts students who are learning to sound authentic, tell their personal story and get referrals for their product or business.
• Den Mother for Helper Healer Marketers, a group of folks in Network Marketing who want to do wow presentations focused on finding ways to delight and surprise their customers.
• Chief trainer for Whole Food Nation Reps

Kim Klaver,  B.A. M.A.T. A.B.D.

Sales team leader, Pops lover, and closet movie maker

Kim has always focused on staying fit – tennis since she was eight, and running, hiking since she was a teenager. She runs everyday. She’s also always loved selling things. She sold Christmas cards door to door when she was 10, and for the next five years, had more regular customers than anyone in her school…

She and Heidi met at Harvard over 30 years ago, and they’ve worked together on numerous academic and business endeavors since, including network marketing.

Before Direct Sales and network marketing, Kim did commercial real estate. She specialized in finding locations for fast food companies and franchisees like McDonald’s, KFC and Taco Bell. Her first marketing experiences was water filters – NSA – and she went on stage there after 6 months because she’d sold more filters than anyone else – the customer queen – they said. The next three companies she did went under, and in her last and fifth – she helped launch the Juice Plus product line in CA. It was her biggest success. She hit the highest position possible in the company in 4 months – see here… Heidi was in that business with Kim, as was Vicki.

For the last 15 years Kim has been helping reps from over 100 companies learn how to market their products and their business. She’s written 6 books and created some 15 CD programs. She maintains a popular blog with thoughts on marketing for network marketers.

Her primary interest with Whole Food Nation is to market a product she uses and loves, and to test her sales model – focusing in on a thin sliver of the market: customers who care about their health and looks, and affiliates who are fanatics about building a customer empire – and knowledgeable about their nutrition and health. And who love sales like she does.

Pedigrees

• B.A. University of Michigan
• M.A.T. Harvard University
• A.B.D. Stanford University

Currently

• Writer of books and CDs on marketing for entrepreneurs; writing a daily marketing blog – Kim Klaver Blogs.
• She’s founder of Network Marketing Central, home to some 400 marketers from 135 companies who want to be friends and buy and sell from each other.
• Whole Food Nation is a fun experiment for Kim – she gets to try out radical marketing ideas in a very skeptical and oversold marketplace.